FROZEN DESSERTS

Objective

Create a branded image for a specialty line that capitalizes on a category trend.

Solution

One trend in frozen dairy centers on inclusions . . . the added ingredients such as confections, fruit, etc. The size, amount and creative combinations have spurred the development of entire lines in the category, and increased the opportunities for co-branding. We focused the graphic impact around the name “Stuff’d,” to clearly position this line relative to the core brand, and to differentiate from the competition. An electric blue logo and rim color are consistent brand elements, and contrast the warm colors of the ice cream flavors. Large illustrations of the inclusions swirl around the name, simulating the stirring of ingredients into the ice cream.