Verbal Identity includes:

• Brand Name
• Product Names
• Taglines
• Direction for copy

Finding a name that is distinct and memorable while being legally available is challenging in today's market. Brandesign naming strategies deliver a diverse range of name opportunities that support the brand's strategy and positioning.

Taglines and slogans serve as positioning support and a secondary messaging element.

A strategy for supporting text strengthens the brand and can also serve as a differentiator.